The thesis was divided into a theory part and empirical part. The theoretical part discusses the basics of factors affecting purchase decision, decision-making process and brands. The empirical part of the thesis includes a survey that was carried out through the Internet. Data were collected by a self-administered questionnaire. A link to the.
DECLARATION I hereby declare that the thesis titled “The Impact of Factors Influencing the Buying Behaviour on the Development of Marketing Strategies For Luxury Fashion Products - A Study of the Urban Youth in Select Cities of India” submitted for the Award of Doctor of Philosophy (PhD) in Business Management at D.Y. Patil University, Navi Mumbai.